Washington's first Amazon Fresh grocery store opens in Bellevue, features new shopping technology
For Eastside shoppers looking for a quick and easy grocery shopping experience, the first full-service Amazon Fresh grocery store with "Just Walk Out" shopping technology opened in Bellevue this week.
Located at the Marketplace at Factoria, the store allows shoppers to simply "enter the store, grab what they want, and just go." For those who prefer to do their shopping with a cashier, traditional check-out lanes are also available.
“Just Walk Out” works like this: upon entry to the grocery store, shoppers will be prompted on their phone to scan the QR code within the Amazon app or insert a credit card linked to their Amazon account. Anything shoppers remove from the shelves will be added to their cart; anything put back will be removed from their cart. Once finished, simply scan or insert your payment entry method again to exit. The “Just Walk Out” gates will only open automatically for shoppers who chose the virtual experience upon entry.
“Bringing Just Walk Out technology to a full-size grocery space with the Amazon Fresh store in Bellevue showcases the technology’s continued ability to scale and adapt to new environments and selection," said Dilip Kumar, vice president of physical retail and technology at Amazon. "I’m thrilled it’ll help even more customers enjoy an easier and faster way to shop and I can’t wait to get their feedback on this latest Just Walk Out offering.”
