Brands on Instagram, especially D2C brands and creators can now use the same messaging automations Messenger already offered. Automations include mess

It’s Finally Here: Messenger Automation for Instagram

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2021-06-14 10:00:06

Brands on Instagram, especially D2C brands and creators can now use the same messaging automations Messenger already offered. Automations include message replies to fans who tag your post in their story, DMs to people who comment on your posts, and more.

Setting up workflows and starting personal conversations to drive valuable outcomes is now so much easier. Whether you want to generate leads, get more engagement or get more sales for your business - you’ll be saving a lot of time with this new feature.

The Messenger API is finally coming to Instagram What does the Messenger API for Instagram do? Why is this important for brands and businesses? 1. For direct-to-consumer brands 2. For creators From public to private meaningful conversations 1. Funneling social audiences into messaging 2. iOS 14.5, 3rd-party cookies and consent-based marketing 3. The Omni Opt-in for merchants What’s next?

Stan Chudnovsky is VP of Messenger at Facebook. In a recent interview, he talks about how Messenger has become more of a protocol than just a messaging app: “As the company tries to make WhatsApp, Instagram, Facebook, Oculus, Portal and the rest of its products more interoperable, Messenger has become the Rosetta Stone for the whole project” It was only a matter of time before the Messenger API would integrate with Instagram. This lets brands and businesses bring automations and rich Messenger features to their Instagram audiences.