Explanation – Please Disregard
This is a real piece of mail from a real dental insurance company. I blacked out the PII and company name, and added the highlighting.
I’m sure they started with the Short-Term disability benefits template and then spent all their time getting the dental benefit information to print correctly.
It wasn’t until it was too late that they actually paid attention to the address page. That’s when they discovered that the address page is hard coded to say SHORT – TERM DISABILITY BENEFITS.
#batr #best-alternative-to-a-total-rewrite #development #neverrewrite #SaaS advice ai always be releasing automation batr best-alternative-to-a-total-rewrite crm iterative delivery never rewrite podcast programming queues SaaS same but better scaling software architecture software development team dynamics Tenancy Model testing TheeSeeShip
