Whereas second-hand platforms like The RealReal, ThredUp and Depop have taken off within the West, serving to buyers scale back their carbon footprint, the Chinese language resale market been considerably stunted by fears over counterfeiting, the continuing social standing connected to new items and even superstitions round sporting different individuals’s garments.
This might be a matter of positioning, based on style influencer Xie Xinyan, who has over one million followers on Weibo the place she posts about make-up and classic clothes, amongst a lot else. Low-end thrift shops could also be uncommon in China, however the 24-year-old has witnessed a big soar within the variety of higher-end shops advertising themselves as “classic.”
When Xie started taking an curiosity in classic clothes as a scholar in Nanjing, there have been “barely any” classic shops exterior megacities like Beijing and Guangzhou, she mentioned in a telephone interview. Prior to now seven or eight years, nevertheless, they’ve grow to be more and more fashionable she mentioned, including that “in each main Chinese language city there are not less than one or two classic clothes outlets.”