After Austria, France, and Italy, Denmark has become the fourth country to declare the use of Google Analytics unlawful. This decision was stated in a

Denmark declares Google Analytics unlawful

submited by
Style Pass
2022-09-22 09:30:09

After Austria, France, and Italy, Denmark has become the fourth country to declare the use of Google Analytics unlawful. This decision was stated in a press release from the DPA itself (Datatilsynet) and is a result of a coordinated approach at the European level.

It’s not the first time the Danish DPA has released a statement on the use of Google products. A few months ago, it issued a statement declaring the use of Google Workspace (formerly G-suite) for municipalities in violation of GDPR.

The Danish DPA concluded that the use of Google Analytics is unlawful. The decision is based on an individual case but represents a common European position toward processing personal data.

Unlike the other DPAs, the Danish DPA did not act on a complaint but instead looked into GA’s data transfers at its own discretion.

It stated that the GDPR is made to protect the privacy of EU citizens. This means that you should be able to visit a website without your data being misused. In this light, they have carefully examined Google Analytics, in particular, after other Member States’ previous decisions.

Leave a Comment