The most valuable companies in the world aren’t built by adding. They’re built by eliminating. Not by giving customers more options, but by systematically removing every friction between them and what they want.
Ask The Elimination Question For each friction: “What if this entire step disappeared?” Not “How do we make it easier?” But “How do we make it unnecessary?”
Remember: The most valuable companies aren’t winning by helping customers do more. They’re winning by letting customers do less.