UTM Link Generator
The UTM builder makes it quick and easy for you to build your URLs with UTM codes. Fill out the empty fields, and it will automatically generate a link with UTMs that you can use for campaign tracking.
Not sure what to add to each empty field? Here’s a detailed guide on correctly filling out the UTM generator to ensure GA tracking and reporting is reliable, relevant, and accurate.
Everything that follows after the “/” of the main URL indicates the beginning of the added UTM parameters. UTM codes always start with the “?” symbol followed by the first UTM parameter. Each parameter is made up of a UTM tag and a property value. The parameters are separated by the “&” symbol.
Once the builder generates the URL with your unique parameters, you can then use it wherever you link: on social media, emails, ads, and more.
You can manually build these links. But it’s easy to make mistakes when typing long query strings like this. And when it comes to UTMs — which are the building blocks of marketing attribution, campaign tracking, and campaign reports — mistakes can be very costly. A simple typo will ruin the accuracy of the data you get in Google Analytics.
