How Figma built a $10B GTM engine 🎨
Product of a weekend project in 2011, Brown CS senior Evan Wallace’s WebGL rendered swimming pool was proof of concept that the browser was ready to host creative tools - a chance to complement creativity with collaboration and access. Dylan Fields and Evan Wallace jumped on this opportunity and 3 years later the first web-based vector-design tool was born - Figma. Fast forward 6 years, Figma is a booming SaaS decacorn, having raised from some of the best global investors.
Like most legendary companies, Figma has defied the bounds of its total addressable market (TAM) and is widely used not just by designers but also non-designers (engineers, product managers, marketers, etc.) in industries ranging from the expected (tech companies like Uber and Square) to the wildly surprising (petrochemical companies like Repsol)!
The following is a story of the events and decisions that led to the creation of the platform millions of us know and love ❤️
