Two chief analysts agree that Cybertruck's styling, elevated price, and relatively modest range have held back sales of the polarizing truck.
A report from Automotive News says analysts agree that Tesla's Cybertruck has fallen far below Elon Musk's initial sales goals, and Tesla needs to offer incentives and discounts to sell the electric truck.
Karl Brauer, executive analyst at iSeeCars, thinks the Cybertruck has failed to meet expectations. However, he is measuring it against the Ford F-150, which Elon Musk said the CT would challenge.
Brauer says, "I think the Cybertruck can be officially considered a flop now. Remember, this was going to be Tesla's F-150. The new benchmark, the foundational vehicle for the Tesla brand, will keep it super powerful, super profitable, and high volume."
The report from AN says, "Tesla is offering Cybertruck discounts just 14 months after launching the wildly styled pickup that CEO Elon Musk predicted would compete with gasoline counterparts from Ford and Chevrolet, selling in the hundreds of thousands per year."