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It can be anything. Communities can start out of seemingly nowhere. But there’s often one thing / one seed / one tiny moment that causes a community to start to grow.
Sometimes, that tiny spark, whatever it is, can be sitting dormant, unnoticed for quite a long time. It only takes one small burst of interest or discovery to turn it into—
Virality is when one person tells many, then many tell many more. Some viruses spread quickly and some have a bit of an incubation period. But whatever their speed, they spread.
Interest generates around a thing, which causes other things to happen, and these things generate interest of their own, taking away interest from the original thing.
However: If something caused a spark before, it is likely to cause a spark again, for whatever reason. It is only a matter of time before that happens.
The second spark will not be the same as the first. It’s a new rediscovery of a thing. It’ll see the thing in a different way / under a different light.
