Intel announced this morning that it will bundle its new high-performance graphics hardware, software, and services under a new 'Arc' brand, with the first discrete gaming graphics cards in the family coming to market in Q1 2022.
The new Arc branding will persist across several generations of Intel's discrete GPUs, with the first graphics cards, previously known as 'DG2,' now codenamed Alchemist. Intel's first high-powered discrete gaming graphics cards will be based on Intel's Xe-HPG (High Performance Graphics) architecture. Future generations of Intel's discrete graphics cards will be named Battlemage, Celestial, and Druid.
We can’t keep it a secret any longer! So excited to introduce the brand for our High-Performance Graphics: Intel Arc. Find out more. https://t.co/GzGcM8KDq1 #IntelArc pic.twitter.com/OWFbdTyLZyAugust 16, 2021
Intel will continue to fold all of its graphics solutions under the broader Xe Architecture umbrella. Other variants, such as Xe-LP for lower-powered client GPUs, Xe-HPC for high performance computing (HPC), and Xe-HP for the server market will continue to serve their respective markets.