AMD’s Senior Director of Consumer and Gaming Client Business, Renato Fragale, recalls “helping AMD avoid bankruptcy” when he managed

Sony Playstation 4 chip helped AMD avoid bankruptcy — exec recounts how 'Jaguar' chips fueled company's historic turnaround

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2024-07-05 13:00:09

AMD’s Senior Director of Consumer and Gaming Client Business, Renato Fragale, recalls “helping AMD avoid bankruptcy” when he managed the team that developed the PlayStation 4 processor. The PS4 was launched by Sony in early 2013, and the success of the custom ‘Jaguar’ processor behind it (and in Microsoft’s Xbox One) was instrumental to AMD’s survival during a very difficult time for the company.

The headlining news nugget surfaced on social media when another long-standing AMD ‘lifer’ highlighted Fragale’s LinkedIn career experience statement. AMD’s Memory Systems / Interconnect Performance Architect, Phil Park, told his Twitter/X followers that he also remembers living through the difficult times at AMD spanning the late noughties to early 2010s. Both men have spent around 20 years of their careers at AMD.

In his Tweet/X thread, Park illuminates AMD's troubles during this era and discusses how the firm extricated itself from a dangerous financial situation.