The billions of dollars Netflix invested in video content last year have paid off, helping the streaming giant to beat even its own expectations. Besides adding more than ten million new subscribers in the second half of 2022 and reporting better than expected revenue, Netflix also had the largest share of global internet traffic.
According to data presented by TradingPlatforms.com, Netflix was responsible for nearly 15% of global downstream traffic last year, almost as YouTube and TikTok combined.
According to the 2023 Global Internet Phenomena Report from Sandvine, a vendor of bandwidth-management systems, Netflix is the absolute king in terms of global internet traffic share.
The streaming giant was responsible for one-sixth the world’s total downstream internet traffic last year, the most of any single application. This was a considerable increase from 2021 when it had a 10.61% share in total downstream traffic.
Netflix dethroned YouTube, which saw its share drop to 11.6% in 2022 due to surging interest in viewing TikTok and other short-form videos. Further back but still with a significant share, Disney+ was responsible for 4.5% of total downstream traffic, followed by TikTok, PlayStation, Xbox, and Facebook.