How to monetize a news website like a media mogul
Through my daily dealings with the tier-1 global publishers, I have a rare and amazing opportunity to get a peek behind the scenes and learn from the best. In this post I’d like to help news websites that aren’t maximizing the full breadth of monetization options at their disposal – do just that.
Thanks to constant advancements in voice technology that largely powers it through text-to-speech (TTS) software, audio has completely changed the way people consume content these days. It adds a new dimension of convenience and a sense of intimacy and a one-on-one connection that no other medium can boast with.
For advertisers and marketers, it’s a chance to close the gaps in the customer journey and be present at various touchpoints, especially where looking at a screen is not an option.
For users, it’s a highly accessible medium because they rarely have the time or patience to read through a full news article. Having a listening option provides content consumption in the most natural and intuitive way, at a time and place of their choosing.
