Zack Bloom on Twitter: "And of course, the big question, how many did we sell? About 350 video books so far. Which beats our second best sales day by... about 340. Not bad for $1000 in PR."
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Curious what appearing on the @TODAYshow does for your business? Well we appeared on the show yesterday and I'm here to tell you! Skip to minute 5: https://www. today.com/video/personal ized-gifts-you-can-still-get-in-time-for-father-s-day-114659909619 … How'd it go? Actual host quotes: "Best Segment Ever." and "This is the best one you've ever done" 1/n
How much was that press worth? Well, an ad spot is in the neighborhood of $500k, and it doesn't get you the hosts saying nice things. Our cost? A bit over a thousand dollars to a PR person over the past few months + the work it takes to build a nice product.
