IKEA and its external research lab SPACE10 have curated 18 different digital experiences from design and technology studios as part of a new web-based platform called Everyday Experiments. Each uses technologies including augmented reality, virtual reality, artificial intelligence, machine learning and spatial intelligence to help people think about the space in their homes in a different way.
Bas Van De Poel, creative director of SPACE10, says that technology has been influencing and shaping our life at home now more than ever before. “For us, it’s important to keep a close eye on these developments and investigate how they can redefine the way we live at home,” says Van De Poel. This is where the inspiration for IKEA’s everyday experiments came from.
Many of the SPACE10 experiments include uses of augmented reality – a technology garnering both good and bad press right now but undoubtedly a focus for the likes of Apple, Google and Magic Leap. IKEA was actually one of the first brands to roll out an AR app with Apple in 2017, letting people plop down virtual sofas and armchairs in their own living rooms.