Sony Bravia X90J with Cognitive Intelligence processor launched in India
Sony has added a new smart TV to its premium home entertainment products in India. The new Sony Bravia X90J runs on Google TV operating system and also has Sony’s XR Cognitive Processor.
While the Bravia X90J may look like any other regular 4K smart LED TV that has a full array LED display, a slim and minimalistic design, however, it is among Sony’s most advanced products available in the country right now.
The price of Sony Bravia X90C in India has been set at Rs. 1,39,990 for the 55-inch variant. Sony may soon introduce the 65-inch and 75-inch variant in the country.
The BraviaX90J is already retailing at Sony’s online and offline retail partners and is also available to purchase on Sony’s official online store for Rs. 132,990. At this price range, the Bravia X90J competes with the best flagship products of most brands and even takes on the starting range of OLED TVs.
The X90J is a 55-inch Ultra-HD (3840x2160-pixel) LED TV with Sony's Triluminos technology, which is said to produce brighter colours. Theoretically, the Triluminos technology from Sony is somewhat similar to Samsung’s QLED technology, which uses the blue light from a backlight to emit pure basic colours thus improving display brightness and colour gamut.
