WWDC 2023: the 3 big reveals we need from Apple
Now that Google I/O 2023, Microsoft Build 2023 and Computex 2023 are behind us, it’s Apple’s turn to showcase what it’s got planned for 2023. And this year, the pressure’s on.
Apple may have been at the top of the tech food chain a few years ago, but all of its big rivals have unleashed exciting innovations recently, from OLED displays to AI integrations and immersive stereoscopic 3D experiences to smart home solutions. There’s a lot riding on WWDC 2023 (June 5 through 9).
I’m not saying that Apple’s products are getting left behind, but it also needs to prove to the world that it is able to get out of its funk of rolling out derivative yet more expensive products and can indeed keep up with the new trends in tech. Because if we’re being honest, apart from its ARM-based SoC series, Apple’s technique these days seems to be to release pricier and better-powered versions of its already existing products, and most of those are unnecessary and inaccessible (price wise) for most users.
Not that I’m not excited at the prospect of a new iMac 2023 and the rumored Apple VR headset, but are they going to really change people’s lives in the way that Google is hoping to do by integrating AI in everything, for example? Or how Acer is evolving gaming experience with its SpatialLabs solutions? Or how companies such as Cooler Master and Thermalake are making computers fun again?
