In a strategic maneuver bolstering its educational offerings, streaming giant Netflix has acquired AI-driven language learning startup THINKIN, accord

Netflix acquires AI-powered language learning startup THINKIN

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2024-03-28 16:30:04

In a strategic maneuver bolstering its educational offerings, streaming giant Netflix has acquired AI-driven language learning startup THINKIN, according to a report from CNBC. The deal marks Netflix’s foray into the lucrative realm of EdTech, expanding its portfolio beyond entertainment content.

The startup also updated its profile on LinkedIn, branding itself as “THINKIN – a Netflix company.” THINKIN was co-founded in 2021 by And Blomberg, a former strategy consultant turned entrepreneur. Positioned as a lifestyle-focused language learning app catering to intermediate and advanced learners, THINKIN has garnered significant acclaim, earning comparisons to the “Peloton of foreign languages.”

Based in both San Francisco and Santiago, Chile, THINKIN has carved a niche clientele comprising celebrities, athletes, and international professionals seeking to elevate their language skills. Blomberg’s vision and innovative approach have propelled THINKIN to the forefront of the language learning landscape, making it an attractive acquisition target for industry giants like Netflix.

This strategic move underscores Netflix’s commitment to diversifying its offerings and tapping into emerging markets. With the acquisition of THINKIN, Netflix aims to leverage its vast user base and technological prowess to revolutionize language learning, providing subscribers with immersive and engaging educational experiences.