Yes, Twitter Plans a Subscription Model

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2021-05-17 11:41:36

The world’s widely-used microblogging site Twitter acquired subscription-based service Scroll earlier this month. Over the weekend, they Jane Manchun Wong tweeted that Twitter’s paid service will be called “Twitter Blue”.

Twitter is calling their upcoming Subscription Service “Twitter Blue”, priced at $2.99/month for now, including paid features like: Undo Tweets: https://t.co/CrqnzIPcOH Collections: https://t.co/qfFfAXHp1o pic.twitter.com/yyMStpCkpr

Since the majority of revenue earned by Twitter comes from targeted advertising, Twitter is religiously working towards creating a subscription product as a way to ease its dependency on advertising. With an aim to explore potential options outside ad sales, Twitter has deployed several teams to research subscription offerings, including one using the code name “Rogue One.” The

social media network is currently looking at the concept of “tipping,” or the ability for users to pay the people they follow for exclusive content. Other avenues for revenue collection seem to include charging for the use of services like Tweet deck or advanced user features like profile-customization options or “undo send”, etc.