Ford has announced that local billboard ads will be displayed on infotainment screens.

May 14, 2021 report

by Sarah Katz , Tech Xplore

The Ford Motor Company has announced the passing of a patent for a new program that will draw information from the billboard ads surrounding the area where a Ford-manufactured car is driving and display segments of that data on the vehicle's infotainment display for the driver's viewing.

While annoying and even invasive to many owners of Ford vehicles, these advertisements can be a smart way to attract drivers to food offered at a nearby restaurant or apparel at a local clothing store. In fact, the company reports trying to solve the issue of billboards frequently not including information such as phone number, email or website URL for potential customers to get in contact and learn more about the advertised product or location. For this reason, the data shown on the infotainment display will emphasize segments with this data, so that drivers can more easily engage with and get something out of the surrounding ads.

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