We live in a digital era where technology has become an increasingly important part of our daily lives. As time goes by, businesses are finding that they have to be digitally present to operate successfully. This includes having a successful digital marketing strategy to attract clients and customers. That’s where Framen comes in.
This German startup was founded in 2018 by Dimitri Gärtner, Alexander Gärtner, Sveatoslav Podobischi, and Magdalena Pusch in the belief that traditional advertising is outdated. Framen specializes in targeted advertising through screens in semi-public venues. Moreover, they work with many industry partners, such as hotels, restaurants, offices, coffee bars, fitness studios, etc. Its purpose is to develop hyper-targeted advertising opportunities to connect with the target audiences more efficiently.
Framen creates addressable context advertisement, which means that they show ads that are targeted at individuals according to their preferences instead of a wider market. In the case of Framen, they show their TV ads in semi-public venues.