Shanghai – September 22, 2020 – SenseTime, the world-leading artificial intelligence (AI) company, will release an augmented reality (AR) navigation feature which brings to life a series of arresting scenes for tourists as they navigate around the world-famous Hangzhou West Lake on September 27.
The AR powered feature is integrated with the app named ‘Hangzhou West Lake’ (掌上西湖) which provides extensive information and detailed tourist activities at one of China’s most popular tourist attractions, West Lake in Hangzhou.
The 1.4 km-long AR-enhanced scenic route starts from Ping Hu Qiu Yue, also known as the “Autumn Moon Over the Calm Lake” and ends at the “Yue Fei Temple”, taking visitors through the “Gushan Houshan Road”. Visitors can scan each scenic spot with the app, which fires up the AR navigation journey – from there, virtual signs emerge to guide visitors through the attractions along the route in real-time, accompanied by ambient background music. Visitors can also tap on the virtual signs on their mobile phone for each scenic spot to access the related audio guide.
In addition to navigation, another AR feature in the app creates rendered images of specific scenic spots derived from the back stories of each historical site. For example, it is recommended to visit the “Autumn Moon Over the Calm Lake” during a full moon, and especially during mid-Autumn in order to experience its charm. With the new AR feature, users can at any time of their visit, transform the lake into a mid-autumn evening scene and even add further special effects such as fireworks under a full moon or fireflies over the lake, to recreate their own unique visual experience.