Strava, the activity tracking and social community platform used by more than 100 million people globally, has acquired Fatmap, a European company tha

Strava acquires Fatmap, a 3D mapping platform for the great outdoors

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2023-01-24 11:30:09

Strava, the activity tracking and social community platform used by more than 100 million people globally, has acquired Fatmap, a European company that’s building a high-resolution 3D global map platform for the great outdoors. Terms of the deal were not disclosed.

Founded in 2009, Strava has emerged as one of the preeminent activity tracking services, proving particularly popular in the cycling and running fraternities which use the Strava app to plot routes, converse with fellow athletes, and record all their action for posterity via GPS. The company has increasingly been targeting hikers too, and last year it launched a new trail sports and routes option aimed at walkers, mountain bikers, and trail runners.

Fatmap, for its part, was founded a decade ago, with an initial focus on providing ski resorts with high-resolution digital maps. In the intervening years, the company has worked with various satellite and aerospace companies to bolster its platform with detailed maps incorporating summits, rivers, passes, paths, huts, and more, arming anyone venturing into mountainous terrain the information they need to know exactly what they’ll encounter before they arrive.

With 1.6 million registered users, Fatmap’s mission, ultimately, is to be the Google Maps of the great outdoors, with a premium subscription ($30 / year) unlocking access to extra features such as downloadable maps and route planning in the mobile app.

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