Gemba, a corporate VR training platform used by Coca-Cola and Pfizer, raises $18M
Gemba, an enterprise-focused virtual reality (VR) training startup used by some of the world’s biggest companies, has raised $18 million in a Series A round of funding.
Gemba designs and delivers so-called virtual “masterclasses” spanning subject matters such as supply chain management and lean manufacturing, working in conjunction with experts from the respective fields to deliver the courses which can run over several days. The core selling point behind Gemba’s programs is that they are designed to be as life-like as possible, which means that they are delivered live and can facilitate real-time interactions between all the participants.
“A Gemba masterclass is entirely interactive — it’s 3D, immersive, and we use the same software that 90% of video games are created in (Unity),” Gemba CEO Nathan Robinson told TechCrunch. “In Gemba, you can freely walk around, grab objects, participate in simulations -– you can do everything you can do in real life, plus a load more that you can’t do in real life.”
All participants have a corresponding avatar, and they can join from pretty much anywhere they wish, including their office or home living room.
