The Sunday game topped 59 million concurrent viewers, shattering the 53 million milestone that was set just earlier this week. With no high-profile cricket game any time soon, Hotstar is likely to maintain the record for at least six months.
As far as the concurrent viewers metric is concerned, Hotstar now maintains a clear lead over rival, Mukesh Ambani-backed Viacom18’s JioCinema, which peaked at 32 million earlier this year.
The milestone also comes at a time when Disney, which is streaming the ICC World Cup cricket matches at no cost to mobile viewers in India, is fast-losing digital subscribers in India and evaluating the future of the local business. Hotstar has lost more than 23 million subscribers in the past one year, according to Disney.
Disney chief executive Bob Iger said earlier this month that the firm “would like to stay” in India and is considering its options in the world’s most populous country where its TV business continues to deliver profit.