A social app for creatives, Cara grew from 40k to 650k users in a week because artists are fed up with Meta’s AI policies
Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts.
Instagram is a necessity for many artists, who use the platform to promote their work and solicit paying clients. But Meta is using public posts to train its generative AI systems, and only European users can opt out, since they’re protected by GDPR laws. Generative AI has become so front-and-center on Meta’s apps that artists reached their breaking point.
“When you put [AI] so much in their face, and then give them the option to opt out, but then increase the friction to opt out… I think that increases their anger level — like, okay now I’ve really had enough,” Jingna Zhang, a renowned photographer and founder of Cara, told TechCrunch.
Cara, which has both a web and mobile app, is like a combination of Instagram and X, but built specifically for artists. On your profile, you can host a portfolio of work, but you can also post updates to your feed like any other microblogging site.
