Meta rolls out Meta Verified for WhatsApp Business users in Brazil, India, Indonesia and Colombia
Meta on Thursday said it is rolling out its Meta Verified program for WhatsApp Business users in Brazil, India, Indonesia and Colombia, and eventually to more countries. Subscription plans for this service start from $14 a month.
The company is also adding more features to its messaging service for businesses, and letting companies use their APIs to service customers over calls inside of the app.
Meta launched its verification program for creators in March 2023 and extended it to businesses in September 2023. The program was limited to Facebook and Instagram until now.
The company said merchants who subscribe to the plan on WhatsApp will get a badge and impersonation protection after sharing their business’ details with the company. These businesses will also get a verified WhatsApp channel for their marketing.
The plan also lets businesses use their WhatsApp Business account from multiple devices. Plus, they get to create a custom web page with their business’ details that they can share with customers or vendors.
