With Spotify’s recent launch of comments on podcasts, the streamer is taking yet another step toward building a social networking experience in

Spotify is no longer just a streaming app, it’s a social network

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2024-07-10 18:00:03

With Spotify’s recent launch of comments on podcasts, the streamer is taking yet another step toward building a social networking experience in an app primarily known for music. With comments, podcasters can now engage with their listeners directly within Spotify, as they can with other interactive features like Polls and Q&As. Combined with the app’s 2023 revamp, which added a TikTok-like discovery feed, artist profiles where creators can hawk merchandise and concert tickets, as well as the ability to post to stories, Spotify’s app is shaping up to be a social network centered around all things audio, not just a music-streaming app.

Following this week’s added support for comments on podcast episode pages — a social networking feature if there ever was one — the question now is whether Spotify will add something similar for music artists in the future. This could be an even more compelling addition to the app, as the fanbases around musicians tend to be larger and more active than those around most podcasts.

When speaking with Spotify VP of Podcast Product Maya Prohovnik about the launch of comments, we ventured a question about adding support for comments on artists’ pages, too.