Sybill raises $11M for its AI assistant that helps salespeople reduce administrative burden

Sybill, a startup that has built an AI assistant specifically for sales representatives, said on Wednesday it has raised $11 million in a Series A round led by Greycroft.

The market for sales AI assistants has grown quite crowded as companies have leveraged generative AI and large language models to help salespeople automate grunt work like filling out requests for proposals, updating internal databases and the like.

However, Sybill says what sets its assistant apart is its ability to track and analyze many call transcripts and emails, which enables it to provide context-driven insights and summaries instead of only providing meeting notes and transcripts of one or two calls. The startup is also targeting salespeople instead of sales leadership to grow its customer base — a strategy that has helped it quickly penetrate the market (more on that below).

“If the AI output is not accurate, people lose trust in the system very, very quickly,” said Gorish Aggarwal, co-founder and CEO of Sybill, in an interview.

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