Sometimes, you have to start from scratch to make something amazing. Sometimes, you already have most of the ingredients, but you have to do some impr

TechCrunch reimagined: welcome to our new design

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2024-10-02 15:30:14

Sometimes, you have to start from scratch to make something amazing. Sometimes, you already have most of the ingredients, but you have to do some improvising to make the thing sing.

Until today, TechCrunch was in the latter camp. Top reporters who know how to get to the bottom of a story? Check. Must-read news and analysis? Check. Product reviews, dives into the people who matter, savvy analysis to help you distinguish between what’s real versus overhyped regarding AI’s impact? Check, check, check. Less of what isn’t core to the reasons you read us? Check. (We do listen!) 

Missing for a long time was a sleeker, faster, more immersive interface that made it easier for you to surface all of these things. Today, we’re making that right with a new TechCrunch that features what you already love about TC, plus a lot of wonderful new features, including far better navigation, a fresh color palette, a more modern aesthetic, and – I’m so ecstatic about this  – tools to bring the tick-tock of big stories and events to you as they are unfolding. When news breaks, we’ll now be able to break down every second of it for you.

It’s been a long time coming. Back in 2018, when TC last saw any kind of refresh, we didn’t have the resources or bandwidth to layer in loads of functionality. The resulting product was almost brutally utilitarian, but as a media company, what you need most is for your stories to go out, and out they went.

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