On a September morning in 2024, two Jonathan Cohens — one from the Rockaways in Queens, the other from London — stood in an empty 15,000-square-foot parking garage near Hudson Yards in New York City. As they walked over chipped yellow lines, they explained how the space would help Joco, their shared e-bike startup for delivery workers, continue to scale.
“We’re removing all the cars, and it’s gonna be fully dedicated to electric two-wheelers, three-wheelers, four-wheelers, and charging light electric vehicles,” Cohen (NY), Joco’s chief growth officer, told TechCrunch, beaming.
The two paced the cavernous lot, interrupting each other like a married couple telling a story to friends as they set the scene of a place that would be as much about utility as community: A mechanic workshop toward the back, several rooms with charging cabinets so riders could swap out e-bike batteries, docking stations, two bathrooms.
Cohen (London), Joco’s CEO, pointed toward an area not far from the front that would be designated for a Joco concierge service, where delivery riders could check in, pick up supplies, and take a breather from the chaos of the city.