X is rolling out labels for parody accounts

X said today that it will now label parody or satire profiles to differentiate them from other accounts. In the past, users, including news presenters, have mistaken posts from parody accounts as authentic statements made by the actual people or entities.

“We’re rolling out profile labels for parody accounts to clearly distinguish these types of accounts and their content on our platform. We designed these labels to increase transparency and to ensure that users are not deceived into thinking such accounts belong to the entity being parodied,” it said in a post.

Currently accounts on X have to apply the label themselves. They can do that by going to Settings and Privacy > Your account > Account information and selecting the “Parody, commentary and fan account” option.

“Parody, Fan, and Commentary (PCF) labels are selected by people on X to indicate that the account depicts another person, group, or organization in their profile to discuss, satirize, or share information about that entity. This label distinguishes these accounts to ensure they do not cause confusion for others or incorrectly imply any affiliation,” the description of the label reads.

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