This year’s edition of Apple’s annual software developer conference, the Worldwide Developers Conference (WWDC), kicked off on Monday with a roughly 90-minute keynote address that saw top company executives show off a slew of new updates for major products.
Key announcements made by the American technology giant included software for iPhone, Mac, iPad, Watch and Apple TV, new health features, and updates to Siri, AirPods, and iCloud. In addition to these, Apple unveiled new updates focused on tightening the protection of its users’ privacy.
A particular update that stood out from Apple’s several privacy-focused measures is “Private Relay”. This new feature encrypts all browsing history and prevents third parties from intercepting the communication between your device and the server you’re requesting information from. When turned on, nobody can track a user’s online activity – not even the internet service provider or Apple itself. This is due to the fact that the feature uses a server maintained by a third-party operator, which will assign temporary IP addresses for users as they browse the internet.
Apple’s use of an outside party in the relay system is intentional to prevent even the company from knowing both the user’s identity and what website the user is visiting, it explained.