Twitter Tumbleweed Watch

(4) You got a bunch of followers because of a snarky comment that you made, and those people agreed with you. But no additional snarky comments were forthcoming, so your followers don’t care.

We’ve seen this consistently with social media celebrities and corporate channels. There are supposedly millions of followers, but only dozens of interactions. These platforms are designed to make you think like you’re important, as if you’re a star and being watched by throngs of adoring fans. In reality, noone cares.

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