Recent European crackdowns on Google Analytics in Austria have resulted in the service being banned in the country for violating the European Union

Italian privacy guarantor against Google: Analytics does not comply with EU regulations

submited by
Style Pass
2022-06-23 14:30:07

Recent European crackdowns on Google Analytics in Austria have resulted in the service being banned in the country for violating the European Union’s General Data Protection Regulation (GDPR). well now Italian privacy official warns Google It warns many websites of Belpaese.

A press release released today by GPDP (Personal Data Protection Guarantor) explains that after a recent investigation, the popular analytics tool was found to be used by a local web publisher (Caffeina Media Srl). Not found to comply with EU data protection rules In light of their transfer to the United States, where there is no equivalent legal framework to GDPR.

Going into detail, GPDP found that Google Analytics collects data such as the device’s IP address, operating system, and visit times to the site. by transferring them all to the United States without taking appropriate measures for protection According to the legal standard of the European Union.

Therefore, we read the following from the press release: “The website using the Google Analytics (GA) service without the guarantees provided by EU Regulation violates data protection legislation as it transfers user data to the United States of America, a country with no protection level. […] From the guarantor’s research, it turned out that the administrators of websites using GA collect information, through cookies, about users’ interactions with the above-mentioned sites, individual pages visited and services offered. […] Hereby, the Authority draws the attention of the administrators of all Italian websites, public and private, to the illegality of transfers to the United States via GA, taking into account the large number of reports and inquiries received by the ‘Office. , invites all data controllers to verify the compliance of the use of cookies and other tracking tools used on websites, especially Google Analytics and similar services, with the legislation on the protection of personal data..

Leave a Comment