Ashley Chaney is having a moment. In March, the producer from Los Angeles posted a video on TikTok in which she talks about her favorite forms of

There's Nothing Small About Microfeminism

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2024-05-10 18:30:07

Ashley Chaney is having a moment. In March, the producer from Los Angeles posted a video on TikTok in which she talks about her favorite forms of so-called microfeminism.

When she’s emailing a male CEO and copying his female assistant for scheduling purposes, she makes a point of putting both the assistant’s name and the executive’s name in the “to” line—the assistant’s first; the CEO’s second. “Nobody probably notices, but it makes me feel like, ‘I see you’,” she says. And when she’s emailing a team, but addressing each person individually, she deliberately puts the woman's name first. “Hey Kathy and Joe,” for example. “That’s my favorite form of microfeminism,” Chaney says to the camera, before encouraging others to share theirs.

Inspired by the video that’s now been viewed well over 2.5 million times, more than six thousand people from around the world described the ostensibly small acts of feminism they commit in their everyday lives, emboldened by the idea that incremental actions will create systemic change.