Canada's Home Depot has stopped using Meta's

Home Depot sent my email, details of stuff I bought to Meta, customer complains

submited by
Style Pass
2023-01-27 20:30:05

Canada's Home Depot has stopped using Meta's "Offline Conversions" tool, it confirmed to a regulator dealing with a man's complaint after he discovered his visits to the home improvement shop had been recorded.

According to an investigation by the nation's privacy commissioner (OPC), it received a complaint from the customer claiming Home Depot was breaking Canada's Personal Information Protection and Electronic Documents Act (Pipeda), which requires a person's "knowledge and consent" for the collection, use and disclosure of their personal information.

He said that while he was deleting his Facebook account, he took a look at "Off-Facebook Activity" and learned that Meta actually had a "record of most of his in-store purchases made at Home Depot."

The man escalated the issue to the OPC after Home Depot "incorrectly advised that they had not shared his information with Meta."

Leave a Comment