Meta promises UK it won't pilfer rivals' ad data to build Facebook Marketplace
Remember when the European Commission and the UK started investigating Meta on the suspicion it was helping itself to rivals' data and using it to build its own products, including Facebook Marketplace?
On the UK competition regulator's side at least, Meta has offered not to do this, but first needs to implement new technical systems and train up its staff.
The Competition and Markets Authority (CMA) said today [PDF] that Meta serves social media users on one side, and sells Digital Display Advertising (DDA) on social media to advertisers on the other. Among the CMA's concerns were that Meta would use its DDA customers' data for "purposes beyond the provision of DDA."
In the EU, the case reached the stage of formal objections in December last year after the trading bloc said Zuckerberg's business was "imposing unfair trading conditions on Facebook Marketplace's competitors for its own benefit."
The EU further alleged the antisocial network was pulling in a stash of "ads-related data derived from competitors," claiming it could use that information to get the upper hand.
