Comment  Genius Group has broken free of a crowded field to launch what can only be described as the most tasteless marketing campaign in tech history

Not a Genius move: Resurrecting war hero Alan Turing as your 'chief AI officer'

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2024-05-02 13:00:14

Comment Genius Group has broken free of a crowded field to launch what can only be described as the most tasteless marketing campaign in tech history.

In a world where it is hard to imagine the IT industry hitting a new low, the chatbot slinger has outdone itself by needlessly co-opting the name and approximate image of Alan Turing, one of the founders of modern computing who made a lifesaving contribution to the allied war effort only to die young under tragic circumstances.

Seemingly unaware of his own crassness, Genius Group CEO Roger James Hamilton took to Xitter yesterday to welcome the organization's "new Chief AI Officer, Alan Turing – resurrected after 70 years."

The whole thing is a bad-taste marketing gimmick designed promote a white paper allegedly written by the eponymous chatbot in which Genius talks about "Preparing for a Post Turing Test World."

Disregarding the fact that the Turing Test has fallen out of favor as any kind of assessment of artificial intelligence, Genius calls its marketing pamphlet "a mind-blowing read with his new 'Super Turing Test' for AGI," according to the company.

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