The social media zoo grew its daily active userbase by 1.6 percent in the 12 months since the second quarter of last year, according to internal figur

Twitter grew an incredible '1.6%' since Musk's $44B takeover. Amazing. Wow

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2024-07-10 07:30:05

The social media zoo grew its daily active userbase by 1.6 percent in the 12 months since the second quarter of last year, according to internal figures obtained by the Financial Times. X now averages 251 million daily active users around the world, up a few million from around 247 million in 2023.

While that increase is better than a decrease, it's nowhere near the growth Twitter used to enjoy up until very recently. We're told the app-site saw its userbase expand by around 15 percent in every single year from 2019 to 2022, with the exception of 2020 which exploded by around 35 percent.

Unfortunately for X and Elon, who bought Twitter in late 2022 for $44 billion and renamed it early last year, there's a very conspicuous drop-off in growth after the Tesla tycoon's takeover. The second quarter of 2023 registered roughly a five percent increase, a far cry from the double-digits in previous years, according to the FT.

Perhaps X's stagnation can't be fully attributed to the site's management under Musk. After all, the pre-acquisition years saw pretty good growth, and there's a point where gaining even more users becomes more challenging. Facebook's growth is also famously slowing after all these years albeit while still commanding an audience of billions.