Usage of Elon Musk's X social media platform is declining in the UK, and adult Brits aren't particularly interested in generative AI tools. That's acc

Brits are scrolling away from X and aren't that interested in AI

submited by
Style Pass
2024-11-29 12:30:03

Usage of Elon Musk's X social media platform is declining in the UK, and adult Brits aren't particularly interested in generative AI tools.

That's according to Ofcom's Online Nation report, an annual publication looking at what UK citizens do during their hours online and how much time they spend glued to gadgets.

According to the comms regulator, adults spent an average of four hours 20 minutes a day online in May 2024 across tablets, smartphones, and computers.

The report also shows that the total UK adult reach in a month of X (formerly Twitter) continues to decline. For May 2022, Ofcom measured X's adult reach at 26.8 million. In 2023, it was 24 million. By May 2024, it had fallen to 22.1 million, a year-on-year decline of 8 percent.

X suffered the most significant fall in total adult use of all social media sites, which also resulted in it sliding down the rankings to sixth, behind Reddit, which registered the largest year-on-year growth – 47 percent – taking May's figure to 22.9 million.

Several changes have been made at X in recent months, but the platform has continued on a downward trajectory in Britain and Northern Ireland.

Leave a Comment