Cloudflare says that global internet traffic grew by 17.2 percent this year, with Google still the most visited internet service, while the US was the

2024 according to Cloudflare: Global traffic up, Google still king, US churning out bots

submited by

Style Pass

2024-12-13 13:30:07

Cloudflare says that global internet traffic grew by 17.2 percent this year, with Google still the most visited internet service, while the US was the source of over a third of global bot traffic (again).

The content delivery network posts an annual review of the trends it has observed from traffic it has handled during the year, with at least 19 percent of the internet covered by its web security services, according to some estimates.

But even in the fast-paced world of the interwebs, it seems some things don't change much. A glance at last year's review shows that Google was most visited, traffic was up, and America was the home of the bots!

Worldwide growth in traffic was fairly muted for the first half of 2024, according to Cloudflare, picking up pace about mid-August, climbing through the end of November to hit 17.2 percent for the year. This trend is similar to the pattern seen for 2023 and 2022, the biz says.

As far as bots go, this label covers any non-human internet traffic, so not all are necessarily malicious. Cloudflare says it maintains a list of verified bots such as those used for search engine indexing, performance testing, and availability monitoring.