Microsoft, PC makers cut prices of Copilot+ gear in Europe, analyst stats confirm
Microsoft and its close circle of PC maufacturers slashed the price of Copilot+ PCs being sold into Europe in Q4, an analyst confirmed to The Register, yet it still didn't make the impact hoped.
The average distributor sale price for Copilot+ laptops dropped by about 10 percent in November compared to October, according to market intelligence biz Context.
"While price reductions helped stimulate some interest in Q4, the value proposition of these devices still needs to be communicated more effectively to users," Context Senior Analyst Marie-Christine Pygott told The Reg. "As the concept matures, awareness grows, and a greater range of price points is being addressed, we expect adoption rates to increase in 2025."
This chimes with warnings from Gartner last year that buyers were being discouraged by the premium price tags carried by AI PCs and a lack of any real killer applications that make use of the hardware.
According to Context, European PC sales in general showed modest growth in the run up to Christmas, with AI-capable systems still below earlier expectations.
