E   ugene Schwartz was a marketer and copywriter. His sales copy and letters generated hundreds of millions in sales, and he made enough money to ama

Eugene Schwartz’s 5th Rule of Great Marketing (Unabridged)

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2021-05-23 07:00:02

E ugene Schwartz was a marketer and copywriter. His sales copy and letters generated hundreds of millions in sales, and he made enough money to amass a renowned collection of modern art.

Schwartz didn’t leave behind much “how-to” knowledge, but he did explain why most products are doomed WAY before they’re introduced. I’ll get to that after I share a few details from Schwartz’s remarkable solopreneur life.

Schwartz was born on March 28, 1927, in Butte, Montana and studied at the University of Washington. In 1949 he moved to New York City to work for the advertising firm of Huber Hoge & Sons as a messenger boy. He became a junior copywriter before the end of the year, a copy chief in 1951, and president of his own million-dollar mail-order firm in 1954.

He sold tens of millions worth of almost every conceivable product, both in his own firms and as a consultant. (Rodale Press once paid him a commission of $54,000 for four hours of work.) He also took newsletter publisher Martin Edelston from a net worth of $3,500 to being worth more than $50 million.

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