Online ordering platform Lunchbox announced today it has teamed up with virtual kitchen company C3 (Creating Culinary Communities) to create a virtual

Lunchbox Partners With C3 to Launch a Virtual Food Hall for High-End Meals

submited by
Style Pass
2020-10-06 13:07:32

Online ordering platform Lunchbox announced today it has teamed up with virtual kitchen company C3 (Creating Culinary Communities) to create a virtual food hall, much of it devoted to higher-end eats from top chefs. C3 will use Lunchbox’s restaurant tech platform to power the food hall, which will unite C3’s brands under a single ordering interface.

C3, which is a partnership between SBE Entertainment Group, shopping mall company Simon, and Accor Hospitality Group, operates a network of ghost kitchens and delivery-only restaurant brands. Virtual brands currently include the delivery-only version of the popular Unami Burger, a plant-based concept in collaboration with Impossible Foods called Plant Nation, and a caviar bar called 12 Chairs, among others. The bulk of C3’s restaurant brands are, in the company’s own words, “higher-end meals that can withstand 30-minute delivery routes.” Hence the caviar bar. C3 said it also plans to launch seven additional brands in the coming months and have 200 digital kitchens in operation by the end of the year.

The partnership with Lunchbox will give C3 the technology chops to bring its many restaurant brands under a single virtual roof. Customers will be able to browse and purchase meals from all C3 brands via the Lunchbox interface. That includes group orders from multiple restaurants. 

Leave a Comment