Why I Shut Down My LinkedIn Newsletter to Focus on Email

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2024-08-29 12:30:04

Since starting The Science Marketer nearly a year ago, I've been experimenting with two ways of delivering my newsletter: the traditional email route and LinkedIn's newsletter feature.

Although LinkedIn's newsletter feature has been around since 2022, it has really gained momentum in the community over the past year. These days, it's rare for a week to go by without seeing a new newsletter pop up in my network.

It seems that, like me, many LinkedIn users are drawn to the potential benefits a LinkedIn newsletter offers. But is it really worth it? And does it really support a long-term approach to your newsletter strategy?

As soon as you send out your first edition, LinkedIn automatically invites all your followers to subscribe to your newsletter. This invitation appears in the new connection feed, resembling a connection request, which most people tend to accept without much thought. As a result, you can quickly gain a substantial number of subscribers.

That’s exactly what happened to me. The day I launched my LinkedIn newsletter, I gained 1,012 subscribers right away. Achieving that kind of instant growth with a traditional email newsletter is nearly impossible unless you’re sending unsolicited emails, which is far from ideal.