One month ago, Amazon-first gadget brands Aukey and Mpow suddenly and mysteriously disappeared from the giant online retailer’s storefront, with alm

Amazon confirms it removed RavPower, a popular phone battery and charger brand

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2021-06-17 11:00:10

One month ago, Amazon-first gadget brands Aukey and Mpow suddenly and mysteriously disappeared from the giant online retailer’s storefront, with almost all their electronics vanishing from Amazon’s shelves. Today, popular battery and charger brand RavPower has completely disappeared as well — and Amazon now confirms to The Verge that it was the one that removed RavPower from its store, and that it removed Aukey and Mpow previously.

Amazon hasn’t yet said why it took the action on RavPower, but it’s not hard to imagine what happened here. On Sunday, The Wall Street Journal’s Nicole Nguyen ran a story about how her new RavPower charger included an offer for a $35 gift card in exchange for a review, something that Amazon confirmed was a violation of company policy. Amazon banned incentivized reviews in 2016. Nguyen tweeted about RavPower’s removal earlier today:

Following my fake review story, listings for Amazon-native electronics brand RAVPower are gone. The company offered $35 gift cards for reviews on a product that was sold directly by Amazon itself. RAVPower acted as a wholesale vendor on that listing.https://t.co/6nazZZ5Wtb pic.twitter.com/znp9u48YHV

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