Space Jam: A New Legacy launch includes a 91,000 item NFT tie-in

On the same day we learned that Fortnite is adding a LeBron James skin to its metaverse, the PR machine for Space Jam: A New Legacy cranked out a different batch of digital collectibles. However, instead of directing viewers to a gloriously aging 90s-era website, they had to use NFTs.

Launching July 16th on HBO Max, Space Jam: A New Legacy follows Michael Jordan’s 1996 movie by transporting LeBron James into a digital world full of cartoons and other Warner Bros. properties, so the marketing fit makes more sense than it might appear. The difference here is that instead of merely slipping toys into fast food kids’ meals or tossing out limited edition physical cards, there’s a hope that interest in the family-friendly flick will spur the collection of non-fungible tokens.

The Space Jam tie-in serves as a launch event for Niftys.com, a marketplace for the tokens that bills itself as “the ultimate destination for creators, collectors, and curators.” Topps, Mark Cuban, NBA Top Shot creator Dapper Labs, and Samsung Next are among its financial backers, and they all hope they own a piece of the next big collecting trend.

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