On Thursday, Twitter CEO Parag Agrawal announced a number of big shakeups within the company in an email to staff, including firing consumer product leader Kayvon Beykpour and head of revenue product Bruce Falck. The company is pausing most hiring and pulling back on spending in most areas, though it’s not currently planning any layoffs.
It’s a strange, uneasy moment inside Twitter, as the company prepares for Elon Musk’s $44 billion acquisition to close later this fall. It’s not entirely clear why Agrawal made these changes now, though, or how they relate to Musk’s acquisition. Twitter’s new head of product is Jay Sullivan, an ex-Facebook director who joined in November. The company is now beginning its search for a new head of revenue product to replace Falck.
The Verge obtained the email Agrawal sent to staff about the changes. (Note: “Bluebird” is what Twitter calls its consumer product team, and “Goldbird” is the team that builds revenue-generating products. “Staff” refers to Twitter’s senior leadership team.)